Helping brands use data to grow and be more efficient with their marketing budgets.

Hello, and welcome

My name is Jill, and I run The Coloring in Department. I focus on all things involved in measurement. From Google Analytics to data visualisation, reporting and BigQuery.

As an analytics consultant and trainer, I help brands get the most out of their measurement strategy through training, audits, troubleshooting and consulting.

If you want to use data to grow your business, and use that intel to be more efficient with the money you spend on driving traffic to your website, then I would love to work with you.

How Can I Help You?

When I work with my clients, there is usually a need that triggers them to reach out to me and book my services. Does any of this sound familiar?

Audits & Reviews

Training

Speaking

Reviews and
Audits

You have a GA account setup, and for whatever reason, you are not happy with the data and feel like it needs a look over.

My GA4 audits are designed to uncover opportunities for enhancing the insights derived from your GA account. Whether it's identifying blind spots, addressing data collection issues, or fine-tuning your measurement plan, I've got you covered with my extensive expertise.

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Training

I have had the pleasure of creating and delivering digital marketing training programmes over my career for General Assembly, The IDM, IDSI, B2B Marketing and various UK universities.

Now with my Coloring in Department hat on, I focus on delivering training directly to brands on the following topics:

Google Analytics (Universal and GA4)
Data Visualization and Data Studio
Google Tag Manager
BigQuery

The whole point of my training is to give your teams the confidence to understand and use the measurement tools in your business.

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Speaking

I have had the pleasure of creating and delivering digital marketing training programmes over my career for General Assembly, The IDM, IDSI, B2B Marketing and various UK universities. Now with my Coloring in Department hat on, I focus on delivering training directly to brands on the following topics:

It is always an honour to be invited to speak at a conference, I am keen on being part of events that share my values and are actively working towards an accessible and inclusive event.

Book me to speak at your event

Reviews

“Jill has really helped us with our measurement strategy. From GA audits to find where we can improve, to analytics and data visualization training to make sure my team is as up to date as possible. The team has loved working with her. Always full of energy and she has a great way of explaining things in plain english. She has been a huge help and support, her attention to detail and clear process on how to approach messy GA properties is hugely impressive.”

April Wang , VP Marketing | Bandwidth