What to report on in Google Analytics: avoiding data vomit!
What makes a perfect report ? When you have so many numbers that you can pick, and so many ways to make it look pretty, you can quickly find yourself drowning in analytics data, and have a firehose full of charts and graphs. Analysis paralysis, as it were, dear user.
How will this resource help you?
We don’t have all the answers as to what you should report on, but our process and cool UX wizardry will get you there faster. Take a moment to plan how you are going to -show- your work, with the right data in a way that is as smooth as silk and as easy to read as your A, B, Cs. As a result , those insights and answers will be easier to see and action, which is the whole point of reporting right?!