Ecommerce attribution: How to get the most our of your marketing and measurement

Maximize Ecommerce ROI

Hosted by- Abandoned Cart

Ever wonder how you can optimise your consumer journey with Google Analytics? In this episode, I sit down with Laura Hanlon and Adam Smith from Adbanoned Cart to teach you how you can use GA4 to maximise ROI for e-commerce. There are so many gems but key takeaways include:

• Understanding customer behavior insights using Google Analytics

• Visualising data analytics for a competitive advantage 

• Analysing website data for increasing business growth

• Elevating your digital marketing game with GA4

No matter what your business goals or maturity level, our discussion sheds light on attribution strategies you can use today!